This weeks devlog of Decimate Drive is about... 90s car adverts? Besides working on the game itself, I'm also thinking about ways to promote it. Since killer cars rarely feature in horror games, that's probably the thing to highlight.

Killer cars

For starters I put the cars front and center in key art, screenshots and clips. The added blood stains should make it clearer that the cars are the threat. That addition is an example of how you might sometimes change the game itself purely to improve its marketability.

A bit different

But I also came up with another idea. Decimate Drive is set in the 90s. And car adverts in that decade were... a bit different. They combined typical catchphrases (some funny, some plain bizarre), cars isolated on a white background and way too much text (some examples). I wanted to see if I could create adverts in that style for Decimate Drive.

The adverts show what the game is about. but in a different way than a screenshot or trailer might. So I'm curious to see the response they'll get on #screenshotsaturday. What do you think?

It was quite fun to work on these. Coming up with dubious catchphrases and trying to get the look just right. The initial design was made in Figma, the cars and overall aged look were made using Unity.

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